
David Janes
全米で日米の懸け橋活動を行っています。特にJAPANソサイティーでの活動で米系への人脈は豊富です。日本語も話せる日本好きな貴重なアメリカ人です。

Naoki Hishida
アメリカ全米をカバーするビジネス新聞【企業概況新聞)の最高執行役員、全米をカバーする豊富な人脈は唯一無二といってよいタレント性を有しております。

Y asuyuki Suzuki
NYにてSushi SekiのGM,ほかNYの高級レストランのGMを歴任、ホスピタリティー関連で抱負な人材ネットワークを有しております

Junko Igarashi
NYでのイベント関連とハイレベルバイリンガルで英語と日本語の言語サポート、NYで不動産ライセンスも保持。NYやラスベガスなどの事業展開活動など多岐にわたって活躍

E nes Coşkun
A former hotel colleague of mine, who now runs a business in Europe, is a partner with whom I collaborate.

S hozo Uno
I have experience launching various projects together on Oahu, Hawaii, including establishing a golf course and a restaurant. I currently live on Oahu.

A sami Abe
An art director with a proven track record of designing for numerous high-fashion and high-end global brands. Possesses extensive knowledge and experience in branding and marketing.

It will be a cushion between Japan and America.
Significant cost benefits
If your company has someone stationed in the US, the first issues you will face are labor costs, the incredibly expensive medical insurance costs in the US (about $10,000 per person per year), high rent in the US, office space, and visa issues. The cost is about $200,000. Things won't move forward without being there, and the risk is often too high to suddenly do so. In such cases, our company can help you start your role locally with less risk. This is a service that we can provide because we are active locally.
ZABUTON Information
Although our company name is ZABUTON, we do not sell zabuton cushions. Lol Our company name comes from our philosophy of wanting to be a cushion for our customers. Our goal is to provide the lowest price support business. We would like to create a system that allows you to venture overseas at a low cost. We will work flexibly to provide good service by dividing things that can only be done locally in the US and things that can be done in Japan.
ZABUTON Information
Although our company name is ZABUTON, we do not sell zabuton cushions. Lol Our company name comes from our philosophy of wanting to be a cushion for our customers. Our goal is to provide the lowest price support business. We would like to create a system that allows you to venture overseas at a low cost. We will work flexibly to provide good service by dividing things that can only be done locally in the US and things that can be done in Japan.
If your company has someone stationed in the US, the first issues you will face are labor costs, the incredibly expensive medical insurance costs in the US (about $10,000 per person per year), high rent in the US, office space, and visa issues. The cost is about $200,000. Things won't move forward without being there, and the risk is often too high to suddenly do so. In such cases, our company can help you start your role locally with less risk. This is a service that we can provide because we are active locally.
Significant cost benefits
Future Outlook
Bringing Japanese culture and services to America
Little by little, RYOKAN (traditional Japanese inns) are becoming more popular in the U.S., and HANDROLL (hand-rolled sushi and rice balls) are also becoming more popular. I hope that such Japanese culture can be more widely used in hotels, restaurants, and SPA-related businesses in the U.S.


2014-2023 COO of hotel, restaurant and SPA operations in New York, USA
(Four-star rating from FORBES, Michelin recommended)
2017 Graduated from NY Hospitality Business School
2018 Preparation for the Opening of Hoakalei Golf Course on Oahu, Hawaii
2020 Hankyu Department Store Coordinator
2020 Import/export business (beef, wine, kombucha)
2022 Advisor, Sanoth Corporation (Supporting Partner of the Ministry of Economy, Trade and Industry's JAPAN Brand Development Support Project)
(Advisory business partner: Japan M&A Center)
2023 Exhibition Participation
2023 ZabutonUSALLC Business partnership with private companies
2023 Business partnership with Kobe City, Sapporo City, and Sendai City
Founder/CEO
Ken Utsumi
2009 Globis Business School MBA
2014 SANKARA Hotel Yakushima Director and General Manager
(Ranked #1 in the hotel category in Japan on TripAdvisor)
Hobby: I make beer and kombucha at home.
I do fly fishing in New York and Montana, and I created this website myself.
Knowledge and qualifications
Certification Hospitality sales and marketing (American Hotel &Lodging Association)
Certification Food and Beverage management (American Hotel &Lodging Association)
S ELF-INTRODUCTION
self-introduction
S ELF-INTRODUCTION
self-introduction

Founder/CEO
Ken Utsumi
2009 Globis Business School MBA
2014 SANKARA Hotel Yakushima Director and General Manager
(Ranked #1 in the hotel category in Japan on TripAdvisor)
2014-2023 COO of hotel, restaurant and SPA operations in New York, USA
(Four-star rating from FORBES, Michelin recommended)
2017 Graduated from NY Hospitality Business School
2018 Preparation for the Opening of Hoakalei Golf Course on Oahu, Hawaii
2020 Hankyu Department Store Coordinator
2020 Import/export business (beef, wine, kombucha)
2022 Advisor, Sanoth Corporation (Supporting Partner of the Ministry of Economy, Trade and Industry's JAPAN Brand Development Support Project)
(Advisory business partner: Japan M&A Center)
2023 Exhibition Participation
2023 ZabutonUSALLC Business partnership with private companies
2023 Business partnership with Kobe City, Sapporo City, and Sendai City
Hobby: I make beer and kombucha at home.
I do fly fishing in New York and Montana, and I created this website myself.
Knowledge and Qualifications
Certification Hospitality sales and marketing (American Hotel &Lodging Association)
Certification Food and Beverage management (American Hotel &Lodging Association)
MEETS THE TEAM
With experienced staff in New York
We are here to support you.
MEETS THE TEAM
We have experienced staff in New York to support you.

David Janes
He is active throughout the United States, working to bridge the gap between Japan and the US. He has a particularly extensive network of American contacts through his work with the JAPAN Society. He is a rare American who loves Japan and can also speak Japanese.

Naoki Hishida
As the Chief Operating Officer of a nationwide business newspaper, "Corporate Overview Newspaper," he possesses a unique talent, boasting an extensive network of contacts across the entire United States.

Y asuyuki Suzuki
He has held positions as General Manager of Sushi Seki in New York, as well as other high-end restaurants in New York, and possesses an extensive network of personnel in the hospitality industry.

Junko Igarashi
She is involved in event management in New York, provides high-level bilingual support in English and Japanese, and holds a real estate license in New York. She is active in a wide range of fields, including business development in New York and Las Vegas.

E nes Coşkun
A former hotel colleague of mine, who now runs a business in Europe, is a partner with whom I collaborate.

S hozo Uno
I have experience launching various projects together on Oahu, Hawaii, including establishing a golf course and a restaurant. I currently live on Oahu.

A sami Abe
An art director with a proven track record of designing for numerous high-fashion and high-end global brands. Possesses extensive knowledge and experience in branding and marketing.


The reasons for withdrawal were poor sales, lack of manpower, and business practices. What was behind the companies that were forced to withdraw after expanding overseas? Companies that are planning to expand overseas in the future can learn a lot from the reasons for their withdrawal.

The value of going into the market (what is the strong purpose?)
Scarcity (where in your company do you see rarity?)
Difficulty in imitation (what is difficult about your company?)
Organization (is there an organization that supports it?)

Keyword: Allocate some budget for sales channel expansion practices and marketing.
(It is possible to carry out market research in-house to a certain extent.)Our company's philosophy is that when expanding sales, it is important to enter the market with long-term contracts while keeping monthly unit prices as low as possible and to conduct activities that include seasonality. We can conduct market research that covers trade area surveys, customer needs, competitive research, and legal aspects. We are particularly good at hospitality-related research. We believe that starting practical sales activities with little risk and observing the reaction of the practice using the PDCA cycle is more practical and leads to time savings.

Key words: Close communication between our company and businesses. Close and quick communication between the Japanese and American sides gives both parties a sense of security.
We are always close to our customers and provide them with detailed information about our activities on a daily basis.


The reasons for withdrawal were poor sales, lack of manpower, and business practices. What was behind the companies that were forced to withdraw after expanding overseas? Companies that are planning to expand overseas in the future can learn a lot from the reasons for their withdrawal.

The value of going into the market (what is the strong purpose?)
Scarcity (Where does your company want to see rarity?)
Difficulty in imitation (What is difficult about your company?)
Organization (Is there an organization that supports it?)

Keyword: Allocate some budget for sales channel expansion practices and marketing.
(It is possible to carry out market research in-house to a certain extent.)Our company's philosophy is that when expanding sales, it is important to enter the market with long-term contracts while keeping monthly unit prices as low as possible and to conduct activities that include seasonality. We can conduct market research that covers trade area surveys, customer needs, competitive research, and legal aspects. We are particularly good at hospitality-related research. We believe that starting practical sales activities with little risk and observing the reaction of the practice using the PDCA cycle is more practical and leads to time savings.

Keyword: Close communication between the company and the business. Close and quick communication between the Japanese side and the American side leads to a sense of security for both sides. We always stand close to our customers and provide them with detailed information on our activities on a daily basis.

Future prospects
Bringing Japanese culture and services to America
Little by little, RYOKAN (traditional Japanese inns) are becoming more popular in the U.S., and HANDROLL (hand-rolled sushi and rice balls) are also becoming more popular. I hope that such Japanese culture can be more widely used in hotels, restaurants, and SPA-related businesses in the U.S.
Does your company face any of these challenges?
Although they are making progress in expanding into the United States,
We don't have the resources to implement sales and operations that are tailored to local culture and business practices.
We have few employees with on-site experience, so we are looking for realistic advice.
現地拠点 × 実行力
Based in New York, we leverage our on-the-ground capabilities.
To succeed in the American market, the ability to execute strategies locally is essential.
We provide practical support from the field, leading to tangible results.
Trust ×
partnership
Building trust that resonates with American companies.
American companies prioritize whether they can "continue to grow together."
We build trust through communication on-site.
Knowledge × Cultural Understanding
A support team that understands the "real" situation in America.
We understand local culture and business practices and propose the most suitable approach to address the challenges faced by Japanese companies.
Speed × Efficiency
Prompt and effective support made possible by on-site assistance.
While minimizing travel, time zone differences, and costs,
We will help your business in America move forward smoothly.
