
It will be a cushion between Japan and America.
Significant cost benefits
If your company has someone stationed in the US, the first issues you will face are labor costs, the incredibly expensive medical insurance costs in the US (about $10,000 per person per year), high rent in the US, office space, and visa issues. The cost is about $200,000. Things won't move forward without being there, and the risk is often too high to suddenly do so. In such cases, our company can help you start your role locally with less risk. This is a service that we can provide because we are active locally.
ZABUTON Information
Although our company name is ZABUTON, we do not sell zabuton cushions. Lol Our company name comes from our philosophy of wanting to be a cushion for our customers. Our goal is to provide the lowest price support business. We would like to create a system that allows you to venture overseas at a low cost. We will work flexibly to provide good service by dividing things that can only be done locally in the US and things that can be done in Japan.
ZABUTON Information
Although our company name is ZABUTON, we do not sell zabuton cushions. Lol Our company name comes from our philosophy of wanting to be a cushion for our customers. Our goal is to provide the lowest price support business. We would like to create a system that allows you to venture overseas at a low cost. We will work flexibly to provide good service by dividing things that can only be done locally in the US and things that can be done in Japan.
If your company has someone stationed in the US, the first issues you will face are labor costs, the incredibly expensive medical insurance costs in the US (about $10,000 per person per year), high rent in the US, office space, and visa issues. The cost is about $200,000. Things won't move forward without being there, and the risk is often too high to suddenly do so. In such cases, our company can help you start your role locally with less risk. This is a service that we can provide because we are active locally.
Significant cost benefits
Future Outlook
Bringing Japanese culture and services to America
Little by little, RYOKAN (traditional Japanese inns) are becoming more popular in the U.S., and HANDROLL (hand-rolled sushi and rice balls) are also becoming more popular. I hope that such Japanese culture can be more widely used in hotels, restaurants, and SPA-related businesses in the U.S.


2014-2023 COO of hotel, restaurant and SPA operations in New York, USA
(Four-star rating from FORBES, Michelin recommended)
2017 Graduated from NY Hospitality Business School
2018 Preparation for the Opening of Hoakalei Golf Course on Oahu, Hawaii
2020 Hankyu Department Store Coordinator
2020 Import/export business (beef, wine, kombucha)
2022 Advisor, Sanoth Corporation (Supporting Partner of the Ministry of Economy, Trade and Industry's JAPAN Brand Development Support Project)
(Advisory business partner: Japan M&A Center)
2023 Exhibition Participation
2023 ZabutonUSALLC Business partnership with private companies
2023 Business partnership with Kobe City, Sapporo City, and Sendai City
Founder/CEO
Ken Utsumi
2009 Globis Business School MBA
2014 SANKARA Hotel Yakushima Director and General Manager
(Ranked #1 in the hotel category in Japan on TripAdvisor)
Hobby: I make beer and kombucha at home.
I do fly fishing in New York and Montana, and I created this website myself.
Knowledge and qualifications
Certification Hospitality sales and marketing (American Hotel &Lodging Association)
Certification Food and Beverage management (American Hotel &Lodging Association)
S ELF-INTRODUCTION
self-introduction
MEETS THE TEAM
With experienced staff in New York
We are here to support you.

将来の展望
Bringing Japanese culture and services to America
Little by little, RYOKAN (traditional Japanese inns) are becoming more popular in the U.S., and HANDROLL (hand-rolled sushi and rice balls) are also becoming more popular. I hope that such Japanese culture can be more widely used in hotels, restaurants, and SPA-related businesses in the U.S.

D avid Janes
He is active in building bridges between the US and Japan throughout the US. He has a rich network of American connections, especially through his activities in the Japan Society. He is a rare American who loves Japan and can speak Japanese.

Nooki I Hishida
As the Chief Executive Officer of the US business newspaper Corporate Overview Newspaper, his extensive network of contacts across the US makes him a unique talent.

Y asuyuki Suzuki
He has served as GM of Sushi Seki and other high-end restaurants in New York, and has an ambitious network of talent in the hospitality industry.

Junko Igarashi
He is highly bilingual and provides English and Japanese language support for events in NY. He also holds a real estate license in NY. He is active in a wide range of areas, including business development activities in NY and Las Vegas.

E nes Coşkun
He is a former colleague of mine from a hotel and is currently developing a business in Europe. We work together as partners.

S hozo Uno
We have worked together to launch various projects, including golf courses and restaurants on the island of Oahu in Hawaii.

A.Sami Abe
An art director with a proven track record of designing for numerous high-end fashion and global brands, he has extensive knowledge and experience in branding and marketing.
S ELF-INTRODUCTION
self-introduction

Founder/CEO
Ken Utsumi
2009 Globis Business School MBA
2014 SANKARA Hotel Yakushima Director and General Manager
(Ranked #1 in the hotel category in Japan on TripAdvisor)
2014-2023 COO of hotel, restaurant and SPA operations in New York, USA
(Four-star rating from FORBES, Michelin recommended)
2017 Graduated from NY Hospitality Business School
2018 Preparation for the Opening of Hoakalei Golf Course on Oahu, Hawaii
2020 Hankyu Department Store Coordinator
2020 Import/export business (beef, wine, kombucha)
2022 Advisor, Sanoth Corporation (Supporting Partner of the Ministry of Economy, Trade and Industry's JAPAN Brand Development Support Project)
(Advisory business partner: Japan M&A Center)
2023 Exhibition Participation
2023 ZabutonUSALLC Business partnership with private companies
2023 Business partnership with Kobe City, Sapporo City, and Sendai City
Hobby: I make beer and kombucha at home.
I do fly fishing in New York and Montana, and I created this website myself.
Knowledge and Qualifications
Certification Hospitality sales and marketing (American Hotel &Lodging Association)
Certification Food and Beverage management (American Hotel &Lodging Association)
MEETS THE TEAM
We have experienced staff in New York to support you.

D avid Janes
He is active in building bridges between the US and Japan throughout the US. In particular, he has a rich network of American connections through his activities in the Japan Society. He is a rare American who loves Japan and can speak Japanese.

Nooki I Hishida
As the Chief Executive Officer of the US business newspaper Corporate Overview Newspaper, his extensive network of contacts across the US makes him a unique talent.

Y asuyuki Suzuki
He has served as GM of Sushi Seki and other high-end restaurants in New York, and has an ambitious network of talent in the hospitality industry.

Junko Igarashi
He is highly bilingual and provides English and Japanese language support for events in NY. He also holds a real estate license in NY. He is active in a wide range of areas, including business development activities in NY and Las Vegas.

E nes Coşkun
He is a former colleague of mine from a hotel and is currently developing a business in Europe. We work together as partners.

S hozo Uno
We have worked together to launch various projects, including golf courses and restaurants on the island of Oahu in Hawaii.

A.Sami Abe
An art director with a proven track record of designing for numerous high-end fashion and global brands, he has extensive knowledge and experience in branding and marketing.

The reasons for withdrawal were poor sales, lack of manpower, and business practices. What was behind the companies that were forced to withdraw after expanding overseas? Companies that are planning to expand overseas in the future can learn a lot from the reasons for their withdrawal.
The value of going into the market (what is the strong purpose?)
Scarcity (where in your company do you see rarity?)
Difficulty in imitation (what is difficult about your company?)
Organization (is there an organization that supports it?)
Keyword: Allocate some budget for sales channel expansion practices and marketing.
(It is possible to carry out market research in-house to a certain extent.)Our company's philosophy is that when expanding sales, it is important to enter the market with long-term contracts while keeping monthly unit prices as low as possible and to conduct activities that include seasonality. We can conduct market research that covers trade area surveys, customer needs, competitive research, and legal aspects. We are particularly good at hospitality-related research. We believe that starting practical sales activities with little risk and observing the reaction of the practice using the PDCA cycle is more practical and leads to time savings.
Key words: Close communication between our company and businesses. Close and quick communication between the Japanese and American sides gives both parties a sense of security.
We are always close to our customers and provide them with detailed information about our activities on a daily basis.

The reasons for withdrawal were poor sales, lack of manpower, and business practices. What was behind the companies that were forced to withdraw after expanding overseas? Companies that are planning to expand overseas in the future can learn a lot from the reasons for their withdrawal.
The value of going into the market (what is the strong purpose?)
Scarcity (Where does your company want to see rarity?)
Difficulty in imitation (What is difficult about your company?)
Organization (Is there an organization that supports it?)
Keyword: Allocate some budget for sales channel expansion practices and marketing.
(It is possible to carry out market research in-house to a certain extent.)Our company's philosophy is that when expanding sales, it is important to enter the market with long-term contracts while keeping monthly unit prices as low as possible and to conduct activities that include seasonality. We can conduct market research that covers trade area surveys, customer needs, competitive research, and legal aspects. We are particularly good at hospitality-related research. We believe that starting practical sales activities with little risk and observing the reaction of the practice using the PDCA cycle is more practical and leads to time savings.
Keyword: Close communication between the company and the business. Close and quick communication between the Japanese side and the American side leads to a sense of security for both sides. We always stand close to our customers and provide them with detailed information on our activities on a daily basis.